We got to sit down with one of the top performing Insurance agents in the Atlanta, GA area to discuss what it’s like using digital marketing to grow and build her business.
Deanna, has been in the insurance industry for over 3 years and has just recently decided to go digital with her business. She feels as though it has and will continue to help her business grow.
We discussed her biggest battles and everything in between. She doesn’t hold back when describing what it’s like being an insurance agent trying to get ahead.
Our host Shannon, put together six interview questions.
Don’t feel like reading the interview? No worries, press play to listen to the audio below!
We asked Deanna:
What made you want to get into the insurance industry?
After years of working for other companies, I went searching for a purpose. I applied for a position as a claims adjuster for a well known insurance company. I got the position! Working as a claims adjuster, I realized that I really love working in the insurance industry. This industry makes me a lot of money and there’s potential to grow.
After a year and a few months there I decided to switch gears a little bit. I’ve always had the entrepreneurial spirit and I knew that I didn’t want to be stuck in a cubical for the rest of my life. I had the “aha moment”. I love helping people, I love insurance. Why not become an insurance agent? I get to help people, I get to be my own boss and there wouldn’t be a limit on how much I can make. That’s how I ended up being an insurance agent!
How has the digital world shaped your business?
The internet has shaped my business in amazing ways! It has allowed for exposure which is great! A lot of times when people are looking to buy from your business, one of the first places they go is the internet.
I’m a big fan of social media, if you use it the right way social media is a wonderful tool. It allows people to see me as a person and they get to choose. If they like what I’m putting out, if they like the content that I’m sharing, then I’m a right fit for them. Vise versa, I can look at my client and see if I’d want that person as a client. Pre-screening to see if we’ll be a good fit for business. It’s been amazing!
There are a lot of negative sides to it. A lot of people think you can only build a business off the internet – it is possible but you definitely have to place your seeds in other avenues when it comes to building a business but it is my number one go to.
What are some of the challenges you’ve faced in your business and what did you find that has helped you overcome those challenges?
A lot of people think that entrepreneurship is easy and glamorous and anybody could do it and that is just not the case.
Personal experience, I’ll just be completely transparent. I walked away from a corporate position to pursue entrepreneurship and I fell on my face hard. I actually ended up loosing almost everything that belongs to me. From my home, to my car. Didn’t have any money. If I can just be honest, you have to have a certain mindset going into entrepreneurship and I got caught up in “I can do this, I can make my own hours, I don’t have to answer to somebody…”. My mindset was focused on the benefits of it after you do the hard work of entrepreneurship. I went into it just wanting to reap the benefits, not really doing any hard work.
It is hard! Sometimes you’re working twelve…sixteen hour days for your business. With a nine to five, your off at five – you can leave that job there at that office. When you’re an entrepreneur, it follows you. You can’t just stick it on the shelf. That’s something that I had to learn, that my mindset was right!
If you go in with the right mindset, your willing to put in the work then it will be a great reward.
If you’re not ready to work really, really hard – sometimes things do not work out. I always say you have to have faith being a business owner or a entrepreneur.
A lot of times you’re doing the work without a hourly wage. You don’t know if you’re going to get paid or make that commission or make that amount of money until you’ve done all the work at the very end and you’re hoping and praying, moving in faith that someone is going to buy the product, or close that deal or whatever it is that you’re doing.
If you don’t have the strong faith and your mindset’s not right, I advise you not to go into entrepreneurship.
How do you prioritize your time?
Let me just say, I’m not the most organized person in the world. I’m okay with that. I’m working on that. Spending years working for somebody else, you’re given a schedule and then you work that schedule. Going back to the mindset shift, a paradigm shift. I had to create my own schedule and at first before I shifted my mindset I’m like “Oh cool, I can work whenever I want…” and I’m like sleeping till one o’ clock in the afternoon and I’m not getting anything done. That’s part of the reason I didn’t have much success earlier.
Now, I’ve adapted the mindset of working my business like a business. My competitors are not other insurance agents, it’s Chick-fil-A. It’s the major fortune five hundred companies that call their workers – they hire people to come in at seven am to make those phone calls. You on the phone till twelve and you take an hour lunch break and then you’re back at it from one until it’s time to go home.
For me to see success in my business, I run my business like a business because essentially it’s my livelihood.
I have children so I have to get up earlier than most people who do not have children. Nine am, I’m in the office checking my emails, I’m seeing who I need to follow up with, scheduling appointments. By ten thirty, I’m in the office on the phone making calls.
I know that was long and drawn out. I prioritize my time as if I were still working for corporate america.
How do you plan to use your future website to grow our business?
Good question! I’m a millennial, in the 21st century and where the world is shifting you have to have multiple streams of income and one of the ways you can do that is to turn your passion into a paycheck.
Yes, I’m passionate about insurance and customer service but I do have a passion to help mothers because I am a mom. I want to use my website to reach people that are out of my area. I’m in Georgia, Georgia is big it’s like six million people and counting but there’s a whole world out there that I know I have something to say that can reach another mother out there that’s maybe going through similar things that I am going through and have gone through. We can win together.
I know that if I can just share my story and get her to make a better decision or make her feel like she’s not alone then I’ll feel like I’m making my mark here in the world.
That’s how I’m going to be using my internet business to help people.
And then of course, I believe as an entrepreneur you monetize everything.
Where do you see yourself and your business in the next five years?
Operating a insurance agency with loyal employees and living off my residuals of working so hard.
And also being a internet phenomenon for moms! Helping moms have financial freedom and also helping moms have it all because I always felt like you can have it all! You can be a stay a home mom and make a good income and still be at home with your family…still take care of the household – it’s doable. The internet has made this possible!
In five years, I do see myself living that life!
Here’s where you can find Deanna:
Instagram : deanna_the_agent