How To Create The Best Images For Your Website

https___unlockingyoursuccess.online_2018_06_01_how-to-create-the-best-images-for-your-website_After using almost every graphic design website out there, I just recently struck GOLD. If you’re not sure what a graphic design website is…in short, it is the answer to all your prayers regarding imagery for your website!

I’m going to be totally honest with you guys, I suck at photography. I don’t even know how some bloggers do it. If you handed me a professional camera I would literally just stare at it, and even if I knew how to operate it I’d still take a crappy looking picture. If you’re anything like me (a busy bee), then you’ve resulted to an easier alternative, like the use of a graphic design website with templates already made for you.

However, in the past few months I started to notice something quite interesting in the blogging community. There are a ton of bloggers using the same images, and if they’re not using the same images then their designs look extremely similar. If you’re deep in the blogging world, then you know exactly what I’m talking about.

I figured out what’s happening here, EVERYONE is using Canva and PicMonkey. There’s a ton of hype behind those two platforms and everyone new just seems to hop on the bandwagon.

However, I’ve never been the kind of person to follow trends. I love to stand out in a good way, and if you’re anything like me you do too!

I recently started using another platform to design the imagery for my website, PixTeller. And no, that is not an affiliate link. I come across cool new things and I like to share it with like minded individuals. This image was created with PixTellerI also noticed something really cool about PixTeller, that I haven’t found on any other platform which made me fall more in love with it. If you type in key words in the search bar, it will bring up A TON of templates for that key word.

For an example, in the image above I typed “business” in the search bar which then presented me with a bunch of cool/cute business savvy looking photos. By the way, all of their photos look extremely fresh. 

Here’s a few other cool things that I love about PixTeller :

  • the option to use it for FREE forever
  • 400+ fonts to choose from (this has always been a struggle for me but not anymore!)
  • live chat with the creators who respond within 25 mins
  • AMAZING images

Those are just a few things that I personally love about PixTeller. However, you can totally sign up for FREE and check it out for yourself.

Click Here to Sign Up For Free!

 

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How to Create a Sales Page For FREE Using MailChimp

https___unlockingyoursuccess.online_2018_05_19_how-to-create-a-sales-page-for-free-using-mailchimp_Hey guys, I’m back with another amazing blog post. Whoop whoop!

I know it’s been a little over 2 weeks since my last blog post if you haven’t checked it out yet click here!

I was definitely gone for good reason. I’m putting together an awesome detailed course for you guys on setting your Pinterest AND website up for success….that will sell for dirt cheap.

While in the process of creating my first e-course, I thought what in the heck am I going to do with my two Pinterest Blog Booster packages?! I didn’t want to stop offering them before launching the course because that would take away the extra assistance some of my viewers may need to create their success on Pinterest.

So, I decided to re-create my sales page and take 80% off both packages because they will indeed be going away soon, just not before the launch of my first e-course.

Alright, I’m going to let you guys in on a secret that normally I wouldn’t tell but today I feel like it’s necessary. Before last week, I didn’t know how to create a legitimate looking sales page. Here’s why, literally almost every platform out there that you could use to create a fancy looking sales page COST MONEY! Now, I don’t know about you but I honestly don’t like spending money unless I have to, which is why I’ve became extremely good at finding cheaper alternatives.

As soon as I found out that I could re-create my sales page on MailChimp for FREE and make it look super fancy, I was like OMG I have to tell my viewers! Like, remember that scene on Bruce Almighty, when Jim Carrey was typing all cray cray on the computer…..? Totally me!

typing

Before I dive straight in, I want you to know that this post is in NO WAY sponsored by MailChimp! I found out something amazing and I want to share it with you guys because we’re in this together.

I don’t want you guys to think I’m leaving any important details out so I’ll give it to you step by step with screen shots. I got you covered!

Creating Your MailChimp Account

The first step would be to head over to www.mailchimp.com and click “sign up for free” in the top right corner of the page.Inked2018-05-19 at 00-41-46_LI

MailChimp has a Forever Free, plan that let’s you use MailChimp for FREE forever under certain guidelines. Here they are, you get access to most MailChimp features, but your total subscribers are limited to 2,000 and your email per month limit is 12,000. If you ask me, that’s a pretty darn good steal!

Making Your List

What I love most about MailChimp, is that everything you create on their platform is  designed to help you get more subscribers onto your list. With that being said, before you design anything on their platform you have to create a list first to connect your list to your design. I hope that made sense. The good thing is that you don’t need subscribers on your list to create your sales page, all you have to do is save the details of your list and you’re good to go. No worries, I’ll walk you through it with screen shots. 

After you’ve created your MailChimp account and successfully signed in, the tab you’d want to click on is “list” towards the upper left corner of the screen. Inked2018-05-19 at 02-04-53_LI

From the “list” tab in the upper right corner of the screen click on “create list”. This will bring you to a page prompting you to enter in the details of your list. When you’re done click “save” and voila, your list is ready for the world.

Creating Your Sales Page

From the “campaigns” tab, in the right upper corner of the page, you should see the options to click on “create campaign” or “create”. If you’re under the “campaign” tab, your page should look similar to my screen shot below.Inked2018-05-19 at 01-16-07_LI

Both options will open up the same box asking you “what do you want to create?” So, it does not matter which one you click on, just whichever button floats your boat. After you click on the button of your choice, you should see a cute little box open up on your screen with a few options, in this case you’d want to click on “create a landing page”.Inked2018-05-19 at 01-29-08_LI

After you select “create a landing page”, at the top of the box switch the tab to “product page” then enter in the title you want your sales page to be and then select your list from the drop down menu. When you click “begin”, it will bring you to a page similar to my image below. 2018-05-19 at 02-26-09

This is where you let your creativity shine bright like a diamond!

You got this, I believe in you. Now go and create an amazing sales page!

MailChimp not only gives you the option to create a banging sales page but it also gives you the option to create amazing lead/landing pages.

In this post we’ve covered:

  • Creating your MailChimp account.
  • Creating your list details and getting it ready for subscribers by saving it.
  • Creating your sales page.

 

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Here’s a few related blog post that you might want to check out:

 

If you feel like this post helped you out in any way, comment below to unleash your thoughts. I love it when you guys comment your thoughts because that lets me know that I’m actually producing valuable content.


 

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Do You Really Need a Blog, or Do You Just Need a Site?

https___unlockingyoursuccess.online_2018_04_30_do-you-really-need-a-blog-or-do-you-just-need-a-site_This is going to be short, sweet, and to the point because it seems to be a major question that everyone has when starting out in their online entrepreneurship journey. “Do I need a blog or a regular site?” I want you guys to read this article thoroughly because being an online entrepreneur is not exactly easy-peezy but totally worth it. The goal for everyone should be to work smarter not harder!

Throughout my blogging journey, I’ve seen a lot and I’ve answered a lot of question’s but out of everyone I’ve observed and consulted it really just boils down to one major question.

Are you doing more than you need to for your business?

I may get a lot of backlash from this blog post being that there’s a lot of bloggers claiming that if you have a business, you NEED a blog.

That’s not necessarily the case for every business. In some cases, it can hurt you more than help you! You may just need a site that say’s here’s what I’m offering, and here’s how you can get it.

Even though I don’t offer it as a service, a lot of my viewers email me asking if I’d be willing to help them start up their blog. Although I’m willing to help either way, after talking about their business plans and goals, I often times find out that a site would be more beneficial to them, especially if their main focus is to sell.

Having a blogging site vs. just a regular site does not determine the amount of profits or traffic you will bring in to your site, your marketing strategy does.

Here are a few questions to take into consideration when making your choice:

  • Do you like writing?
  • Do you have or can make the extra time to be consistent with posting quality content?
  • Do you already have a solid following, and what are they used to? (They may or may not need the extra content.)
  • Does your business require you to build a relationship/rapport with your viewers? For an example, you may just have a clothing store. Unless you’re teaching others how to sell clothes or something of that sort, there’s no need for a blog.

Hopefully those questions can help you guys out big time, especially if you’re new to this world.

Here’s a few detailed reason’s why I DON’T recommend blogging if you answered “no” to majority of the questions above:

  • If you don’t like writing, in my professional opinion I wouldn’t recommend building a blog on your site. This is coming from a place of love for your business. I believe there’s room for everyone to be a successful online entrepreneur with the right strategy and marketing tools. If you don’t like writing, it will show in your articles which will hurt your reputation. Stick with your strong points and build on them to make them stronger! It’s totally okay if your weakness is writing, you can work on it, I just wouldn’t recommend making it the focus of your business.

 

  • Let’s just face it, no matter how productive you are there are just some things we don’t have time for. Unless you can afford to pay someone to write regularly on your blog, you’re going to be doing most of the work. If you cannot free up the time to write a ton of content, that is totally okay! Without my super tight schedule, I wouldn’t have the time either. There are online entrepreneurs kicking butt with a simple Linktree site, and others with a fabulous Shopify site. Neither platforms are made for blogging but both are used by top entrepreneurs who bring in major profits each month!

 

  • If you already have a solid following that is amazing! Especially if you built it in a world where everyone now believes you need a blog to generate major traffic. If you have loyal customers or a certain type of branding or business style/way of doing things that your viewers are used to, I don’t recommend straying too far away from that. Two things can happen if you do, your viewers will grow to love it or they will dislike it. If they dislike it, that can be reputation suicide which will be hard to come back from.

 

Remember, the goal is to work smarter not harder.

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How To Turn Your Viewers Into Buyers

https___unlockingyoursuccess.online_2018_03_24_how-to-turn-viewers-into-buyers_Before I decided to create unlockingyoursuccess.online/ I owned two other websites. They both turned out to be a major fail. The vision was there, I knew exactly where I wanted my business to go and what I wanted it to do. However, I was missing one very important aspect, a marketing strategy.

When most people see the word marketing, they think of pushy advertisements, and numbers. Trust me when I say that I am not exempt, I was like most people.

I thought marketing would be hard, and expensive so I just didn’t do much of it. I shared my websites on social media a few times and that was it. (big mistake)

Now, I love finding new ways to market my business. No seriously, it’s my definition of fun.

In fact, I love it so much, I’m going to show you exactly how to market your business like a pro.

 

So, grab your pen and paper. (& possibly coffee) cause it’s going to be a long one.

January-2018-Income-Report-3

 

Personalize your marketing strategy

I can’t even count on two hands how many times I’ve clicked on a great looking pin just to head over to their blog, and everything sounds robotic. Almost like, they’ve copied and pasted a script right off google.

You do not want that to be you, people will run from your website. It’s great to use guides as an example of how your marketing strategy should be, but you always want your readers to feel your personality.

Because your viewers can’t physically see you, there needs to be an indication that there’s actually a real person behind the screen that understands their problems and can actually help them. That indication is your personality. You can never have too much personality in your brand. It’s what makes your business stand out from all the copy-cats.

Spoon feed your viewers | Don’t be a salesman

One major mistake with my first two websites was that it was information overload. It was like I just kind of threw info products and prices at them as soon as they clicked on a link. I had a salesman mindset which came off as pushy. It wasn’t genuine, and my viewers could totally tell.

Treat your viewers as if they’re your babies (new born babies). They’re coming to your site for the first time, or reading your blog post for the first time so, this is all new to them. They’re hoping to learn something that they’ve never been taught before and they’re expecting you to teach it to them.

Here’s a check list that you should swear by:

1.) Build a relationship with your reader within the first few sentences. If you aren’t doing this, 9/10 of your readers are most likely clicking on to the next page without fully reading your content. They need to trust you. An example would be, “I want to help you because…..”

2.) After you’ve built rapport, jump right into the meat of your content. No fluff! I repeat, no fluff. It’s so annoying to read an entire blog post only to realize I didn’t actually take anything valuable away from it, and that it was all just a evil mind trick to get me to click on some pricey info product.

If you do this to your readers, they will most likely never read anything you post again. Which brings me to my next point…..

Give away a ton of free stuff

I know, it sounds crazy but trust me when I say this is a game changer.

There’s a ton of salesy people out there who will tell you “Put a price on everything.” Wrong!

Giving away valuable free content is the key to your success.

(And while I’m at it…Click here to check out this FREE 7 Day Blog Money Making Guide!)

Not only will it drive an insane amount of traffic to your site, it will also build trust between you and your viewers. They may not buy the first time around but, after coming to your site for a while they’ll begin to trust that you’re not feeding them a bunch BS. So, when you do decide to present them with a sale, they’ll trust that their investment would help them out in the long run.

Give them proof

When it comes to buying a product or trying out something, nobody like to be first. I know, it’s tragic. Everyone want’s to know that someone else tried it out before them so they know it’s something they can trust.

How to give proof?

  • testimonials
  • analytics
  • reviews

This is not your show

It took me a while to realize that my website is not TheShannonShow.com. Yes, I’m running it but, it’s not about me even in the slightest. Unless you’re running a lifestyle blog (even then it’s tricky) nobody cares about your life. I know it’s sounds mean but it’s true.

Make your website all about them. What did they come to your site for? How can you help them?

Write everything as if you’re speaking directly to them face to face. As if it’s just you and your reader sitting down together for the first time.

Follow your visitors

I know, it sounds creepy right? But seriously, follow them!

When your visitors click off your site, that’s it they’re gone. There’s no way for you to keep in contact with them, like ever again.

Unless………….

You create opt ins for them. This way you will always be connected to them.

There is one major way to create opt ins for your visitors.

An email list. This is the most effective way!

And the last and most important thing is to make sure you place these opt-in EVERYWHERE!

Time to wrap things up

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Phew, this post was definitely information overload but, in a good way.

 

 

 

Today we learned:

  • How to add personality to your website.
  • How to walk your viewers through your website as new born babies.
  • Free valuable content is the key to your success.
  • How to build trust.
  • How to give your visitors proof.
  • How to stay connected with your visitors once they leave your website.

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Related Blog Post:


 

Thinking about becoming a full-time blogger? Click here to check out this FREE 7 Day Blog Money Making Guide!

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5 Ways To Make Your Pin Go Viral

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When I first starting blogging I was focusing on posting my content everywhere, Twitter, Facebook, Instagram, Pinterest. Now my main focus is Pinterest only. My first month blogging I quickly noticed that majority of my traffic was coming from Pinterest. (like 99.9% of my traffic) When I caught on to this, I spent hours on top of hours studying the way the platform works. After my first month blogging, I was sitting at only 77 monthly viewers on Pinterest. 30 days later after using these key strategies below, I managed to skyrocket my monthly viewers up to 17,000. Now (a month later) I’ve jumped up even higher to 90,000+ monthly viewers.

And get this….I made it happen with only 165 followers!

Yes, you do have to pin a lot more than usual however, that’s only half the job. The key is to pin a lot of pinable pins. What are pinable pins you might ask? Pinable pins are the ones that almost always go viral! Below I show you how you can do exactly what I did.

Pinterest Friendly Photos + Strategy 

Yes, Pinterest is a search engine however, it is extremely superficial. With that being said, I recommend that your profile picture along with all of your pins to be top quality. (https://www.canva.com/ is so clutch for this!)

So, what exactly are pinable pins? Vertical tall pins that are easier to notice and stand out. I’m not sure why this is yet but, the smaller horizontal pins don’t do as well. You want your dimensions to be 740px wide and 1102px height.

What I’ve recently found that has brought me a ton of traffic (enough to knock me up to 90,000+ monthly viewers in 39 days) is making at least 3 different pins for each post. These pins are different in text and design however, the text generally means the same thing, I just switch up the wording a bit. Here’s a small example below:

I know it may seem like a lot of work but it’s totally worth it. Eventually you’ll notice a major jump in your analytics on Pinterest and your blog. Think about this, you’ll be getting 3x the exposure than if you were to just upload 1 photo. Canva and PicMonkey are my two favorite sites to use for photo editing. I started out using both because they work great but lately I’ve gravitated more towards Canva being that they already have pre-made Pinterest templates.

Rich Pins

Have you noticed that some pins have a bold title attached to them while others have just a description? The pins that have a bold title are called Rich Pins. When you have rich pins, which I highly recommend you get. Pinterest will have your pin description under all your pins.

SEO

Pinterest has an algorithm very similar to Instagram in the sense of how the pins show up on your feed. If you scroll down your Pinterest feed, you’ll most likely notice that all of the pins are generally talking about the same things. For an example, if you’ve recently clicked on a pin titled “How To Smash Your Goals Effectively” your feed will adjust to what it thinks you want to see. This is a win-win for both you and Pinterest creators. It keeps people using Pinterest as well as giving the reader more valuable content.

To be sure that your pins generate on other peoples feed when they’re searching for something similar to your topic, SEO is the way to go. The first step to SEO-ing your pins is creating a business account, then setting up rich pins.

After you set up rich pins, I highly recommend using photos that relate to your content as well as putting text over your pins to ensure that your readers know exactly what your content’s about before clicking on your pin. In order to use Pinterest SEO to the fullest, I also recommend using key words in your board descriptions, pin descriptions, and photo names.

Automation + Tailwind

Automation is a major must to driving traffic to your blog. I personally utilize Tailwind to automate all of my pins.  Tailwind, is a service that helps you schedule your pins. It has very similar analytics to Pinterest which I find amazing being that it also post for me in my sleep! It get’s the job done A-Okay! What I personally love most about Tailwind, (and I think you will too) is that it generates a smart schedule based strictly off the times that your engagement is at it’s peek.

I take one day out the week, every week to schedule all of my pins for the week. I recommend scheduling at least 30 pins a day to start. I’m currently fluctuating between 30-60 pins a day just to test out a few things with my analytics. However, do what you feel works best for you. I do want to let you know that I owe most of my growth success to Tailwind. I noticed a major difference in my viewers when I switched to automation. Click here to sign up for Tailwind and get $15 off your first month!

One last tip

Being that you’re setting yourself up for success with these amazing tips, some of your pins are likely to go viral fast. When this happens, you want to make sure you’re ready. Click here to receive a free detailed guide to turning your readers into buyers.

A great thing to do would be to go back through all of your old content to make sure your photos are top notch as well as your content. And, I highly recommend creating new pinable images for your old content to keep them relevant. You don’t want them sitting there getting dusty. Bring life to them again.

 

 

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Thinking about becoming a full-time blogger? Click here to check out this FREE 7 Day Blog Money Making Guide!

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