Digital Marketing as an Insurance Agent : The Truth

digital marketing as an insurance agent _ the truth (2)

We got to sit down with one of the top performing Insurance agents in the Atlanta, GA area to discuss what it’s like using digital marketing to grow and build her business.

Deanna, has been in the insurance industry for over 3 years and has just recently decided to go digital with her business. She feels as though it has and will continue to help her business grow.

We discussed her biggest battles and everything in between. She doesn’t hold back when describing what it’s like being an insurance agent trying to get ahead.

Our host Shannon, put together six interview questions. 

Don’t feel like reading the interview? No worries, press play to listen to the audio below!

We asked Deanna:

What made you want to get into the insurance industry?

After years of working for other companies, I went searching for a purpose. I applied for a position as a claims adjuster for a well known insurance company. I got the position! Working as a claims adjuster, I realized that I really love working in the insurance industry. This industry makes me a lot of money and there’s potential to grow.

After a year and a few months there I decided to switch gears a little bit. I’ve always had the entrepreneurial spirit and I knew that I didn’t want to be stuck in a cubical for the rest of my life. I had the “aha moment”. I love helping people, I love insurance. Why not become an insurance agent? I get to help people, I get to be my own boss and there wouldn’t be a limit on how much I can make. That’s how I ended up being an insurance agent!

How has the digital world shaped your business?

The internet has shaped my business in amazing ways! It has allowed for exposure which is great! A lot of times when people are looking to buy from your business, one of the first places they go is the internet.

I’m a big fan of social media, if you use it the right way social media is a wonderful tool. It allows people to see me as a person and they get to choose. If they like what I’m putting out, if they like the content that I’m sharing, then I’m a right fit for them. Vise versa, I can look at my client and see if I’d want that person as a client. Pre-screening to see if we’ll be a good fit for business. It’s been amazing!https_unlockingyoursuccess.onlineabout (4)

There are a lot of negative sides to it. A lot of people think you can only build a business off the internet – it is possible but you definitely have to place your seeds in other avenues when it comes to building a business but it is my number one go to.

What are some of the challenges you’ve faced in your business and what did you find that has helped you overcome those challenges?

A lot of people think that entrepreneurship is easy and glamorous and anybody could do it and that is just not the case.

Personal experience, I’ll just be completely transparent. I walked away from a corporate position to pursue entrepreneurship and I fell on my face hard. I actually ended up loosing almost everything that belongs to me. From my home, to my car. Didn’t have any money. If I can just be honest, you have to have a certain mindset going into entrepreneurship and I got caught up in “I can do this, I can make my own hours, I don’t have to answer to somebody…”. My mindset was focused on the benefits of it after you do the hard work of entrepreneurship. I went into it just wanting to reap the benefits, not really doing any hard work.

It is hard! Sometimes you’re working twelve…sixteen hour days for your business. With a nine to five, your off at five – you can leave that job there at that office. When you’re an entrepreneur, it follows you. You can’t just stick it on the shelf. That’s something that I had to learn, that my mindset was right!

If you go in with the right mindset, your willing to put in the work then it will be a great reward.

If you’re not ready to work really, really hard – sometimes things do not work out. I always say you have to have faith being a business owner or a entrepreneur.

click here to check it out!A lot of times you’re doing the work without a hourly wage. You don’t know if you’re going to get paid or make that commission or make that amount of money until you’ve done all the work at the very end and you’re hoping and praying, moving in faith that someone is going to buy the product, or close that deal or whatever it is that you’re doing.
If you don’t have the strong faith and your mindset’s not right, I advise you not to go into entrepreneurship.

How do you prioritize your time?

Let me just say, I’m not the most organized person in the world. I’m okay with that. I’m working on that. Spending years working for somebody else, you’re given a schedule and then you work that schedule. Going back to the mindset shift, a paradigm shift.  I had to create my own schedule and at first before I shifted my mindset I’m like “Oh cool, I can work whenever I want…” and I’m like sleeping till one o’ clock in the afternoon and I’m not getting anything done. That’s part of the reason I didn’t have much success earlier.

Now, I’ve adapted the mindset of working my business like a business. My competitors are not other insurance agents, it’s Chick-fil-A. It’s the major fortune five hundred companies that call their workers – they hire people to come in at seven am to make those phone calls. You on the phone till twelve and you take an hour lunch break and then you’re back at it from one until it’s time to go home.

For me to see success in my business, I run my business like a business because essentially it’s my livelihood.

I have children so I have to get up earlier than most people who do not have children. Nine am, I’m in the office checking my emails, I’m seeing who I need to follow up with, scheduling appointments. By ten thirty, I’m in the office on the phone making calls.

I know that was long and drawn out. I prioritize my time as if I were still working for corporate america.

How do you plan to use your future website to grow our business?

Good question! I’m a millennial, in the 21st century and where the world is shifting you have to have multiple streams of income and one of the ways you can do that is to turn your passion into a paycheck.7 day blog money making guide

Yes, I’m passionate about insurance and customer service but I do have a passion to help mothers because I am a mom. I want to use my website to reach people that are out of my area. I’m in Georgia, Georgia is big it’s like six million people and counting but there’s a whole world out there that I know I have something to say that can reach another mother out there that’s maybe going through similar things that I am going through and have gone through. We can win together.

I know that if I can just share my story and get her to make a better decision or make her feel like she’s not alone then I’ll feel like I’m making my mark here in the world.

That’s how I’m going to be using my internet business to help people.

And then of course, I believe as an entrepreneur you monetize everything.

Where do you see yourself and your business in the next five years?

Operating a insurance agency with loyal employees and living off my residuals of working so hard.

And also being a internet phenomenon for moms! Helping moms have financial freedom and also helping moms have it all because I always felt like you can have it all! You can be a stay a home mom and make a good income and still be at home with your family…still take care of the household – it’s doable. The internet has made this possible!

In five years, I do see myself living that life!


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Here’s where you can find Deanna:

Instagram : deanna_the_agent

Email: drwellsagency@gmail.com

 

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How to Build A Successful Business In 2019

https___unlockingyoursuccess.online_2019_01_09_how-to-build-a-successful-business-in-2019_If you ended 2018 thinking it was a ruff year, or that you could have done more. Trust me, you’re not the only one.

The good thing is that you made it out alive.

Now that we’ve kicked 2018 to the curb, there’s no better time than now to set your business up for success in 2019.

Sustainable success is something that doesn’t happen by accident.

With that being said, here are our best suggestions to reaching all your business goals this 2019.

 

Set One Realistic Goal

Running a business can be tedious. Us entrepreneurs have a ton of task that we need to do, and it’s not just because we ‘want’ to do it, it’s because we ‘need’ to do it for our business to continue on the right track.

⇒Ask yourself, “What is one of the coolest things that can happen with my business this year?

Use that one cool thing as your focal point. Forget about everything else and make that one goal your target for 2019!

⇒Once you have that one main goal, break it down into three little goals to make it happen.

⇒As a last goal setting step, give each small goal three habits. These habits should be incorporated into your daily life somehow.

The aim is to create daily habits that will ensure we reach our business goal. Below is a small graphic demonstrating what was explained: how to build a successful business in 2019 (1)

 

Use the Right Tools

I know it sucks to spend money. One of the major obstacles I overcame was the fear of spending money on my business. I had to realize that my fear came from the thought that I wasn’t going to make the money back.

I’m all about the frugal life so forking out big bucks for business necessities was not my thing until recently.

There is going to come a time where you will need to fork out cash for the success of your business. (Investing in yourself.)

I’m encouraging you to not hold back. Worst case scenario, you spend that money on a burger.

⇒Here’s a list of tools that I use on the regular for my digital business which has NEVER failed me (some of them are free):

These tools are specific to digital entrepreneurs. However, if your business is not digital I highly encourage you to seek out all the important tools you’ll need to run your business this 2019. If you’re thinking about starting a digital business, you can start here. 

Network

This is something that’s overlooked by many digital entrepreneurs being that most of us are glued to our laptops 70% of the day.

Spending all day, everyday in your pajamas is an actual thing in the digital community.

Networking allows you to build healthy business relationships with others which can sometimes mean everything to the success of your business.

Here are a couple of ways you can network as a digital entrepreneur:

  • Guest post
  • Web Interviews
  • Webinars
  • Collaborate
  • Scheduled meet and greet’s with audience

 

This article was inspired by the ModernHealthMonk

Check out his video below:

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Make Money Blogging In 2019

https___unlockingyoursuccess.online_2019_01_07_10-ways-to-make-money-blogging_ (1)You’ve been putting in the hard work every single day. Pinning on Pinterest, being engaged on Facebook and Instagram, writing quality content…but you still feel like you’re not making what you deserve. No worries, we can fix that.

Making money blogging is not something that’s far fetched, normal people like me are making it happen everyday and so can you. I bet you’re thinking, “how am I to get started if I have no clue what I’m doing or I’m a beginner at this?” No worries, we can fix that too.

Today I’m going to go over how you can make $100k+ per year as a blogger

(If you’re still wondering if this is possible for you, it absolutely is! If you believe in Santa Clause for 8 years, you can believe in your self for like 5 minutes.)

Last week I received a $1,348 from an affiliate through a blog post that I haven’t edited in months.

When it came through I was sitting next to my brother which I shared the news with. He was shocked, because he didn’t think blogging was something people actually made money from. If you’re still thinking about starting a blog in 2019, here’s a good place to start.

He honestly thought that I just sit and play around on the computer all day. His exact words were “how do you make money blogging?”

To be honest, it was so hard to sum it up into just one answer. Then I figured that he may not be the only one wondering “how do all of these people make money blogging?”

I used to sit online all day doing surveys and transcribing, which don’t get me wrong you can make money with those options. However, I knew I deserved more for my hard work and I believe that you do too!

So today, I’m going to give you legit ways you can make money blogging! If you already have an idea, you can check out actionable steps here.

Here is how to make $100,000+ per year online

>> JUST A HEADS UP: there are only 7 spots left open in the Six-Figure Sales Funnel for May, (this my course that teaches how to build your sales funnel, and my exact formula I use to make $10,000 per month blogging) and because there are a few spots left open I decided to offer 50% off for the last few of you who want to join the course making it only $19 the discount is auto applied at checkout.

A few times throughout this post I mention The Six-Figure Sales Funnel because I am super passionate about it, and it’s my way to truly help people not be confused like I was when I started my blog. The spots will probably fill up in the next few hours so if you are interested you can learn more / join the course by clicking here

If you enroll you will get immediate life-time access.

After the spots fill up I’ll remove this part from the post, and you won’t be able to join again until the next launch in June so if you are seeing this, there are still a few spots open.

This blog post gives some great guidance but not as much as I give in the video tutorials in my course.

(On to the juicy part of this post)

1. Start by setting realistic goals

At first, it will be hard setting goals about how much money you plan to make because you may not have anything to base your set amount off of. Just keep that in mind when you are getting started. Your goals will become more head on as you go.

When setting your initial goals earning $10,000+ a month when you have no products to sell and no followers may not be ideal. Starting small with $100-$500 is a good place to start.

My first month blogging goals were:

  • Earn: $100 I planned on using it to invest back into my site being that I spent $49 on hosting
  • Pinterest Followers: 100

Now my goals look much more like this:

  • Earn: $20,000 per month. Currently saving for a new home.
  • Schedule 100+ pins a day (using Tailwind once a week)
  • Write 1 Weekly Newsletter using MailChimp.
  • Grow my Pinterest Following 500 a month.

GOALS ARE SO IMPORTANT!

Thinking about the amount of money you want to make for the things you want in life makes it so much easier to want to wake up and work for your goals everyday.

Thinking about being able to create the freedom you deserve because of the blogging business you created started to pay off.

Start your own money making blog

Before you can make money blogging or online, you need to actually build a site right? Starting a blog or building a site can be a lot to take on. There is so much you need to know, and it can seem hard if you’re a one man show.

I get a lot of emails from people who want to start their own blogs or build their own site.

I figured the best way to answer all these questions would be to create a FREE ( did I mention it’s free?) 7 Day email course.

Which will teach you all of the basics on to completely kick-starting your money making blogging/online success.

I totally suggest taking it if you don’t already have a blog (or if you do already have a blog and want the advice) because I really want to help you live the life you and I both know you deserve. Here is a more detailed guide of what we go over in it!

  • Day 1: Finding your Niche
  • Day 2: Building your brand
  • Day 3: Deciding on your product
  • Day 4: How you’re going to deliver your product
  • Day 5: Building your posting schedule
  • Day 6: Starting and building your mailing list
  • Day 7: Describing a sales funnel (if you want the exact sales funnel myself and others have used to make a profit and up to $100,000+ per year, you can learn more here.)

CLICK HERE TO GRAB THE FREE EXTREME PRODUCTIVITY WORKBOOK! (5)

2. Focus on one marketing platform

Currently, I focus on Pinterest being that it is my #1 source for traffic.

Side note: If you are new to blogging, but really want to increase the money you make blogging there are a few things that I recommend

Tailwind: Tailwind is a Pinterest scheduler I use daily.

With Tailwind you can find new things to pin by using group boards called Tribes, or searching within Tailwind.

By using Tailwind I have increased the amount of views I get on Pinterest drastically. Tailwind has changed my life. If you want to find out more you can sign up for a free tailwind account here.

3. I Make Most of My Money from my Sales Funnel

Having a sales funnel in place is SO important as a blogger. Not having or making enough money is so disappointing, especially when you so desperately want blogging to become your job like I did in the beginning.

For months I was unsatisfied with my income because I thought I didn’t need a sales funnel and I was making it out to be this impossible really hard thing to put in place.

After months of research and trial and error I finally figured out how to build a sales funnel and properly funnel people into it. This is KEY if you want to make money blogging.

The key to having a bomb sales funnel that works:

  • Knowing what your product is
  • Knowing who your audience is
  • Automation in place
  • Email list
  • Knowing how to target your audience
  • Knowing how and where and what times to post your products and opt-ins

If you want the specifics like:

  • What to send to your email list – exact scripting
  •  How and where and what times to post your products and opt-ins
  • How to funnel traffic into your sales funnel
  • How to pull money out of a small email list
  • How to grow your income to $100,000+ per year

Then I highly recommend taking my digital course The Six-Figure Sales Funnel which is currently available until the last 7 spots for May fill up, then I will take it down for a while to help the people who enroll start profitable blogs.

If you didn’t know The Six-Figure Sales Funnel is a course I created to:

  • Give you my exact break down on how to build your sales funnel and then get people into it like yesterday.

  • Teach you how to get people onto your mailing list.

  • Teach you how to pull money out of a small list because YES the money is in the list.

  • Teach you how to drive targeted traffic to your opt-ins.

  • Teach you how to learn who your audience is.

  • Teach you exactly when to send your sales emails and exactly what to say to make the sale.

Did I mention that: there are only 7 spots left open in The Six-Figure Sales Funnel for May, and the spots are 50% off for the last few of you who want to join the course making it only $19 and no worries, the code is auto applied at checkout.

After the spots fill up I’ll remove this part from the post, and you won’t be able to join again until the next launch in June so if you are seeing this, there are still a few spots open.

If you enroll you will get immediate life-time access.

Below are 10 avenues you can use to make money blogging or in your online business

Affiliate Links

Affiliate links are looked over all the time by digital entrepreneurs looking to monetize their business.

I’ve made tons of money over the years with affiliate links without really trying. I just kind of said “hey, here’s this really cool thing that has worked for me and maybe it’ll work for you too.”

Depending on which company you’re working with, you can profit thousands of dollars, I’ve seen it happen!

eBooks

eBooks are a great way to make money with your digital business. We are in the era of information, where there’s a lot of it floating around and it’s really easy to get. Why not become apart of that to leverage your income?

I’ve created a couple of eBooks one of which gained the audience of hundreds of readers. You can check them out here.

If you’ve been thinking about creating an eBook but you’re not exactly sure how, or where to start, click here to gain access to the free resource library containing the perfect guide that will walk you through the process step by step.

I use Shoptly and Kindle Direct to upload and sell all of my eBooks.

Virtual Assistant

Becoming a virtual assistant is one of the best ways to make money digitally. Especially if you’re someone who runs a blog being that you can market your services to your already engaged audience.

Many bloggers have become virtual assistants as a way to work in their field, gain flexibility, and still support themselves financially while building their business.

Even if you can’t find work as a virtual assistant, there’s a ton of WAH jobs out there just waiting for you to snatch them up. Check out 20 of them here.

Advertising

This is another major source that many people overlook when trying to monetize their blog.

For many bloggers, ads have become a main source of income. I will be realistic with you to give you some kind of idea on how much you can make and what you need to do to make a certain amount. In order to make anywhere from $800-$1600/month you would need to bring in around at least 100k page views per month.

I know that can seem like a lot however, if you check out this article on how to gain thousands of viewers through Pinterest in a couple of days, you’ll be there in no time!

Promotion

One of the main things I absolutely love about Instagram and Youtube, is that there’s promo everywhere!

It’s a win-win for both parties, the company gains exposure, popularity, and sales from referrals while the blogger earns actual cash from the company.

It’s an exchange process.

Normally how it works is either a company will reach out to you or you’ll reach out to a company to market/review their product to your audience in exchange for profit.

Passive Income

>>> DON’T FORGET there are only 7 spots left open in The Six-Figure Sales Funnel for May, and the spots are 50% off. The code is auto applied at checkout.

After the spots fill up I’ll remove this part from the post, and you won’t be able to join again until the next launch in June.

Click here to buy it or learn even more about The Six-Figure Sales Funnel.

If you enroll you will get immediate life-time access.

Passive income, means literally to make money in your sleep. This is the ultimate goal for most people.

If you’re someone whose wanting to some day wake up to random deposits in your account that you can actually live off of, working towards passive income is what you want to do.

This can be done  in many different ways. A great example would be creating a course or or workshop similar to these.

You want your content to be something that your viewers can access and gain from year-round. A great example would be this article. I published it almost a year ago, however I’m still profiting from it today.

The amazing part about passive income is that you get to choose what you want to create and then profit from your own creation.

Online Store

I’ve seen many bloggers attach an online store to their blog. It’s almost as if it’s expected for bloggers to have some kind of store or “shop” tab within their blog.

What you choose to sell within that store is totally up to you.

I’ve known others to make thousands of dollars off drop shipping alone, and then sell a course on how others can do the same.

Freelance

Recently, there’s been a plethora of bloggers and just overall digital content creators turning to freelancing as a source of full time income.

I myself have freelanced in the past and I still do some freelance work occasionally.

It is not wrong to use your audience to market your services. With them being already primed with your personality type and way of life, they are more susceptible to trust you with their money in exchange for your services.

Amazing platforms that others have seen major profit from within the freelance community are Fiverr and Upwork.

Paid Memberships 

Paid memberships, are something that many bloggers don’t think about doing.

For an example, when you’re paying $9/month for Netflix to continue steaming amazing tv shows every week it doesn’t seem like much right? It’s way cheaper than cable and you’re getting a lot of bang for your buck.

On the flip side, imagine 1,000,000 people using Netflix all paying the same $9/month fee, well that’s $9,000,000/month for one company!

You can take that same concept and apply it to your blog! Actually, I hope that you do!

Donations

Depending on what kind of blog you’re running and what kind of community you’ve built, it may be perfectly okay to ask for donations.

If you’re someone like me who doesn’t like to be too pushy, just leave a “donate” link at the end of each article or create a specific page where your audience can go to donate.

 

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6 Tips For Success Online

https___unlockingyoursuccess.online_2018_08_27_6-tips-for-success-online_

The fact that you’re reading this blog post say’s a lot about your character. You’re someone whose willing to do the leg work to get to where you want to be online and I can respect you for that.

Before I unload this amazing list of extremely helpful tips on you, I want you to know and remember something important. Whenever you’re feeling like you can’t succeed digitally please remember this next paragraph…

It is 2018, exactly 20 years ago the world wide web was created and it has advanced into the most powerful tool in the world today. There is NO reason why you should not become successful online. All of the tools for you to succeed exist (& here’s a secret, if you’re willing to dig around long enough, you can find all the tools online for FREE. Anything that anyone is selling online is out there for free if you’re willing to look hard enough for it.) 

Now that I’ve got your attention, let’s jump right into these MAJOR tips for your success online:

Have a Purpose

You may not know what your purpose in life is, but as an online business owner what you should know for sure is the purpose of your website/blog. I cannot stress this enough which is why it’s number one on the list.

If you don’t know the purpose of your website/blog and you start to build your audience, it is very likely that majority of the content you present to them wont be tailored specifically for them. If this is the case, your engagement will suffer.

I highly suggest finding the purpose of your website/blog first and the rest will follow.

Have a Strategy

All of the top dogs have a clear strategy. I personally suffered with this for half a year when I first started UYS. Everyday, I would just wake up and wing it and eventually I found myself getting frustrated. I would sit in front of the computer for hours completely uninspired.

With a bomb strategy in place, you hit the ground running! Every single day, I know exactly what I should be working on.

You’ll be much more productive with a strategy than without one.

This is the #1 thing majority of suffering online entrepreneurs are missing. VALUABLE CONSISTENT CONTENT! (I myself still struggle with being consistent from time to time.)

They focus on the sale more often then the value of the actual content.

Have you ever came across an extremely boring looking blog or site and the owner is making a full-time income off their business? I can guarantee you 100% that the content they’re producing is valuable and consistent.

Focus on the value and consistency of your content and the funds will follow.

Most entrepreneurs gain fast success online by being present every-single-day! Remind your audience everyday that you’re still here rooting for them and to help.

Have a Marketing Strategy

This may seem like a no brainer to some, but a lot of digital entrepreneurs (especially beginners) don’t have any kind of marketing strategy in place and even worse, they’re not using SEO. 

If you’re someone who has yet to put a marketing strategy in place, I highly encourage you to check out the Six Figure Sales Funnel Course! It is short, sweet, and to the point. There’s a killer sales funnel included that others have used to make six figures a year! (I myself have used the exact same sales funnel to make a profit & gain 100+ email subscribers in 2 weeks)

If you’re looking to turn your success online into a full-time job, you need a marketing strategy!

Focus on the Numbers

Most people don’t like numbers, I used to be like most people until I learned something really cool about numbers that I’m going to share with you today…

If you start to like numbers, they’ll start to like you back. I hated dealing with numbers all the way up until I built UYS. If I wanted UYS to be successful I needed to focus on the facts and there’s no easier way to do that than focusing on analytics.

It doesn’t matter how many platforms you’re using to run your digital business, (fyi, wordpress is the best place to start.) you need track your analytics to see how you’re doing daily, weekly, and on a monthly basis. The numbers don’t lie!

Educate Yourself

This is another one that some may think is a no brainer but it’s actually pretty common for online entrepreneurs to give up after the 6 month mark. One of the main reasons is because there’s no more inspiration or creativity left.

When we come up with cool, new and creative idea’s, our brain is pulling it from something that we’ve already seen, read, or tried before.

If you’re not constantly exposing yourself to new cool things, your brain will run out of things to pull from. (In other words, the well will run dry.)

It is said that most successful business owners read about 40 books a year, and most successful bloggers read new articles weekly!

If you haven’t been educating yourself as much lately, I challenge you to learn something new related to your success online daily!

 

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How To Turn Your Viewers Into Buyers

https___unlockingyoursuccess.online_2018_03_24_how-to-turn-viewers-into-buyers_Before I decided to create unlockingyoursuccess.online/ I owned two other websites. They both turned out to be a major fail. The vision was there, I knew exactly where I wanted my business to go and what I wanted it to do. However, I was missing one very important aspect, a marketing strategy.

When most people see the word marketing, they think of pushy advertisements, and numbers. Trust me when I say that I am not exempt, I was like most people.

I thought marketing would be hard, and expensive so I just didn’t do much of it. I shared my websites on social media a few times and that was it. (big mistake)

Now, I love finding new ways to market my business. No seriously, it’s my definition of fun.

In fact, I love it so much, I’m going to show you exactly how to market your business like a pro.

 

So, grab your pen and paper. (& possibly coffee) cause it’s going to be a long one.

January-2018-Income-Report-3

 

Personalize your marketing strategy

I can’t even count on two hands how many times I’ve clicked on a great looking pin just to head over to their blog, and everything sounds robotic. Almost like, they’ve copied and pasted a script right off google.

You do not want that to be you, people will run from your website. It’s great to use guides as an example of how your marketing strategy should be, but you always want your readers to feel your personality.

Because your viewers can’t physically see you, there needs to be an indication that there’s actually a real person behind the screen that understands their problems and can actually help them. That indication is your personality. You can never have too much personality in your brand. It’s what makes your business stand out from all the copy-cats.

Spoon feed your viewers | Don’t be a salesman

One major mistake with my first two websites was that it was information overload. It was like I just kind of threw info products and prices at them as soon as they clicked on a link. I had a salesman mindset which came off as pushy. It wasn’t genuine, and my viewers could totally tell.

Treat your viewers as if they’re your babies (new born babies). They’re coming to your site for the first time, or reading your blog post for the first time so, this is all new to them. They’re hoping to learn something that they’ve never been taught before and they’re expecting you to teach it to them.

Here’s a check list that you should swear by:

1.) Build a relationship with your reader within the first few sentences. If you aren’t doing this, 9/10 of your readers are most likely clicking on to the next page without fully reading your content. They need to trust you. An example would be, “I want to help you because…..”

2.) After you’ve built rapport, jump right into the meat of your content. No fluff! I repeat, no fluff. It’s so annoying to read an entire blog post only to realize I didn’t actually take anything valuable away from it, and that it was all just a evil mind trick to get me to click on some pricey info product.

If you do this to your readers, they will most likely never read anything you post again. Which brings me to my next point…..

Give away a ton of free stuff

I know, it sounds crazy but trust me when I say this is a game changer.

There’s a ton of salesy people out there who will tell you “Put a price on everything.” Wrong!

Giving away valuable free content is the key to your success.

(And while I’m at it…Click here to check out this FREE 7 Day Blog Money Making Guide!)

Not only will it drive an insane amount of traffic to your site, it will also build trust between you and your viewers. They may not buy the first time around but, after coming to your site for a while they’ll begin to trust that you’re not feeding them a bunch BS. So, when you do decide to present them with a sale, they’ll trust that their investment would help them out in the long run.

Give them proof

When it comes to buying a product or trying out something, nobody like to be first. I know, it’s tragic. Everyone want’s to know that someone else tried it out before them so they know it’s something they can trust.

How to give proof?

  • testimonials
  • analytics
  • reviews

This is not your show

It took me a while to realize that my website is not TheShannonShow.com. Yes, I’m running it but, it’s not about me even in the slightest. Unless you’re running a lifestyle blog (even then it’s tricky) nobody cares about your life. I know it’s sounds mean but it’s true.

Make your website all about them. What did they come to your site for? How can you help them?

Write everything as if you’re speaking directly to them face to face. As if it’s just you and your reader sitting down together for the first time.

Follow your visitors

I know, it sounds creepy right? But seriously, follow them!

When your visitors click off your site, that’s it they’re gone. There’s no way for you to keep in contact with them, like ever again.

Unless………….

You create opt ins for them. This way you will always be connected to them.

There is one major way to create opt ins for your visitors.

An email list. This is the most effective way!

And the last and most important thing is to make sure you place these opt-in EVERYWHERE!

Time to wrap things up

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Phew, this post was definitely information overload but, in a good way.

 

 

 

Today we learned:

  • How to add personality to your website.
  • How to walk your viewers through your website as new born babies.
  • Free valuable content is the key to your success.
  • How to build trust.
  • How to give your visitors proof.
  • How to stay connected with your visitors once they leave your website.

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