(Really quick side note : if you’re just starting out and you want a straight forward guide to check off all the things you need to set your site/blog up to make money…you can grab the 7 Day Blog Money Making Guide here.)
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Have you guys ever clicked on something and then as soon as you see the content you think “I’m in a funnel”.
Or you purchased a info product and then later after purchasing it, realized that you were funneled into it.
That has happened to me many times.
By the end of this article, you’ll know exactly how to get people into your funnel and buying in no time.
What is a Sales Funnel?
A Sales Funnel is a consumer focused marketing model which illustrates the theoretical customers journey towards the purchase of a product or service.
When people hear the phrase “Sales Funnel” they think of sleazy sales pitches like “You can’t live without this product. Buy today!” OR they just feel plain ole disgusting “tricking or manipulating” people into buying their product.
I want you to know that a Sales Funnel is not either of those things and if you feel that way after you put your funnel in place, you’re doing it all wrong my friend.
The before math
There’s so many crucial things that need to be in place before you set up your funnel. Imagine inviting people over for a party but no one’s home and the lights are off when they show up. They’ll leave right?!
That’s NOT what you want!
Here are some major key things you need to have in place before setting up your Sales Funnel (no worries, we’ll touch on how to put it in place later):
- Targeted audience interested in your content
- Email list
- Quality content
It’s really good to know what your product would be before setting up your funnel because the goal is to tailor your audiences entire experience towards that specific product.
You want your main product to be their only logical choice after landing inside of your funnel. For an example: If you’re hosting one of the most epic party’s of the year and you also happen to be an amazing photographer who took great photos of everyone at the party…of course they’re going to want to buy those really great photos that were taken of them at the most epic party of the year.
It’s a no brainer!
That’s what you want. You want your main product to be a “no brainer” for your audience.
Really good examples of opt-ins would be:
It’s best if these products are free as you want to gain your audience trust. Your overall goal should be to add value to their life and in return for your services, you make a profit. Side note: as long as your pushing out quality content and adding value to your audiences life, even if they don’t buy your main product, you still gained a loyal follower. It’s a win-win.
Also, if you’re looking for ways to increase your chances of creating a viral pin so that your opt-in can attract thousands of interested readers. Check out this bomb article on how to push out viral pins on Pinterest.
Finding and knowing who your target audience is before putting your funnel in place is important because without them it’s going to be very similar to looking for a needle in a hay-sack. (& I mean a very large hay-sack with one tiny needle)
When your content isn’t tailored towards one specific group of people or person, every now and then someone will purchase your product but in most cases, you’ll be reaching the wrong people.
Raise your hand if you’ve worked extremely hard on something only to make $0 in return.
It’s okay to admit it, trust me no one is looking.
That was me too!
One thing I can tell you for sure is that back then, I had no idea who my target audience was. It’s easy to feel like it’s not important to focus on but it is EVERYTHING!
I’ll even share with you guys a worksheet from my discontinued course that has helped hundreds of people pinpoint their target audience.
If you’re serious, you want you create an avatar. This avatar is going to be who your content is for. If you were creating content for only one person in the world, who would that person be? Whenever you’re creating anything… courses, articles, info products, you want to market to them, your ideal customer.
Here are some of the things you want to think about when creating your avatar:
- What kind of life do they want
- How much money do they want to make
- What stresses them out
- What makes them happy
- Their personality type
- Who is their competition
How to get people into your funnel
After you’ve put in place the “before math” and all the lights are on before people get to the party, it’s time to promote, promote, promote.
One major way to kill the lifespan of your funnel is to only put out one opt-in in hopes that it’s going to bring thousands of people into your funnel and buying your product.
That’s like passing out one flyer in hopes that your party is going to be flooded with people. The odds of that happening is slim to none!
Every time someone clicks on anything that belongs to your brand you want them to be somewhere inside of your funnel.
If they’re clicking on a pin about vegan recipes, you want that pin to take them to an article with delicious vegan recipes and inside of that article, you want to place another amazing opt-in related to the article to keep the funnel going.
The key to a healthy Sales Funnel is to ALWAYS keep your audience in your funnel. No, you’re not a sleazy salesman, you’re providing value to someones life and they will later thank you for it.
How to put my Sales Funnel in Place
Below is a guide of the exact order your funnel should be in for a smooth transition from visitor to customer:
This post is a great guide to help you get people into your sales funnel and buying your main product.
If you don’t already have a bomb Sales Funnel or you do have a Sales Funnel but you’re not making a profit, check out the Six-Figure Sales Funnel course.
Once implemented, it has been proven to make profits in 30 days or less.
This exact Sales Funnel is what took me from making $0 on my first eBook launch to having 20 people enroll in my first course in under 24 hours and making my first $1,000.
I’m really interested in what you guys think. Did you learn something cool from this article or do you already have a bomb sales funnel in place? If so, what’s working for you?