This is going to be short, sweet, and to the point because it seems to be a major question that everyone has when starting out in their online entrepreneurship journey. “Do I need a blog or a regular site?” I want you guys to read this article thoroughly because being an online entrepreneur is not exactly easy-peezy but totally worth it. The goal for everyone should be to work smarter not harder!
Throughout my blogging journey, I’ve seen a lot and I’ve answered a lot of question’s but out of everyone I’ve observed and consulted it really just boils down to one major question.
Are you doing more than you need to for your business?
I may get a lot of backlash from this blog post being that there’s a lot of bloggers claiming that if you have a business, you NEED a blog.
That’s not necessarily the case for every business. In some cases, it can hurt you more than help you! You may just need a site that say’s here’s what I’m offering, and here’s how you can get it.
Even though I don’t offer it as a service, a lot of my viewers email me asking if I’d be willing to help them start up their blog. Although I’m willing to help either way, after talking about their business plans and goals, I often times find out that a site would be more beneficial to them, especially if their main focus is to sell.
Having a blogging site vs. just a regular site does not determine the amount of profits or traffic you will bring in to your site, your marketing strategy does.
Here are a few questions to take into consideration when making your choice:
- Do you like writing?
- Do you have or can make the extra time to be consistent with posting quality content?
- Do you already have a solid following, and what are they used to? (They may or may not need the extra content.)
- Does your business require you to build a relationship/rapport with your viewers? For an example, you may just have a clothing store. Unless you’re teaching others how to sell clothes or something of that sort, there’s no need for a blog.
Hopefully those questions can help you guys out big time, especially if you’re new to this world.
Here’s a few detailed reason’s why I DON’T recommend blogging if you answered “no” to majority of the questions above:
- If you don’t like writing, in my professional opinion I wouldn’t recommend building a blog on your site. This is coming from a place of love for your business. I believe there’s room for everyone to be a successful online entrepreneur with the right strategy and marketing tools. If you don’t like writing, it will show in your articles which will hurt your reputation. Stick with your strong points and build on them to make them stronger! It’s totally okay if your weakness is writing, you can work on it, I just wouldn’t recommend making it the focus of your business.
- Let’s just face it, no matter how productive you are there are just some things we don’t have time for. Unless you can afford to pay someone to write regularly on your blog, you’re going to be doing most of the work. If you cannot free up the time to write a ton of content, that is totally okay! Without my super tight schedule, I wouldn’t have the time either. There are online entrepreneurs kicking butt with a simple Linktree site, and others with a fabulous Shopify site. Neither platforms are made for blogging but both are used by top entrepreneurs who bring in major profits each month!
- If you already have a solid following that is amazing! Especially if you built it in a world where everyone now believes you need a blog to generate major traffic. If you have loyal customers or a certain type of branding or business style/way of doing things that your viewers are used to, I don’t recommend straying too far away from that. Two things can happen if you do, your viewers will grow to love it or they will dislike it. If they dislike it, that can be reputation suicide which will be hard to come back from.
Remember, the goal is to work smarter not harder.