Before I decided to create unlockingyoursuccess.online/ I owned two other websites. They both turned out to be a major fail. The vision was there, I knew exactly where I wanted my business to go and what I wanted it to do. However, I was missing one very important aspect, a marketing strategy.
When most people see the word marketing, they think of pushy advertisements, and numbers. Trust me when I say that I am not exempt, I was like most people.
I thought marketing would be hard, and expensive so I just didn’t do much of it. I shared my websites on social media a few times and that was it. (big mistake)
Now, I love finding new ways to market my business. No seriously, it’s my definition of fun.
In fact, I love it so much, I’m going to show you exactly how to market your business like a pro.
So, grab your pen and paper. (& possibly coffee) cause it’s going to be a long one.
Personalize your marketing strategy
I can’t even count on two hands how many times I’ve clicked on a great looking pin just to head over to their blog, and everything sounds robotic. Almost like, they’ve copied and pasted a script right off google.
You do not want that to be you, people will run from your website. It’s great to use guides as an example of how your marketing strategy should be, but you always want your readers to feel your personality.
Because your viewers can’t physically see you, there needs to be an indication that there’s actually a real person behind the screen that understands their problems and can actually help them. That indication is your personality. You can never have too much personality in your brand. It’s what makes your business stand out from all the copy-cats.
Spoon feed your viewers | Don’t be a salesman
One major mistake with my first two websites was that it was information overload. It was like I just kind of threw info products and prices at them as soon as they clicked on a link. I had a salesman mindset which came off as pushy. It wasn’t genuine, and my viewers could totally tell.
Treat your viewers as if they’re your babies (new born babies). They’re coming to your site for the first time, or reading your blog post for the first time so, this is all new to them. They’re hoping to learn something that they’ve never been taught before and they’re expecting you to teach it to them.
Here’s a check list that you should swear by:
1.) Build a relationship with your reader within the first few sentences. If you aren’t doing this, 9/10 of your readers are most likely clicking on to the next page without fully reading your content. They need to trust you. An example would be, “I want to help you because…..”
2.) After you’ve built rapport, jump right into the meat of your content. No fluff! I repeat, no fluff. It’s so annoying to read an entire blog post only to realize I didn’t actually take anything valuable away from it, and that it was all just a evil mind trick to get me to click on some pricey info product.
If you do this to your readers, they will most likely never read anything you post again. Which brings me to my next point…..
Give away a ton of free stuff
I know, it sounds crazy but trust me when I say this is a game changer.
There’s a ton of salesy people out there who will tell you “Put a price on everything.” Wrong!
Giving away valuable free content is the key to your success.
Not only will it drive an insane amount of traffic to your site, it will also build trust between you and your viewers. They may not buy the first time around but, after coming to your site for a while they’ll begin to trust that you’re not feeding them a bunch BS. So, when you do decide to present them with a sale, they’ll trust that their investment would help them out in the long run.
Give them proof
When it comes to buying a product or trying out something, nobody like to be first. I know, it’s tragic. Everyone want’s to know that someone else tried it out before them so they know it’s something they can trust.
How to give proof?
This is not your show
It took me a while to realize that my website is not TheShannonShow.com. Yes, I’m running it but, it’s not about me even in the slightest. Unless you’re running a lifestyle blog (even then it’s tricky) nobody cares about your life. I know it’s sounds mean but it’s true.
Make your website all about them. What did they come to your site for? How can you help them?
Write everything as if you’re speaking directly to them face to face. As if it’s just you and your reader sitting down together for the first time.
Follow your visitors
I know, it sounds creepy right? But seriously, follow them!
When your visitors click off your site, that’s it they’re gone. There’s no way for you to keep in contact with them, like ever again.
You create opt ins for them. This way you will always be connected to them.
There is one major way to create opt ins for your visitors.
An email list. This is the most effective way!
And the last and most important thing is to make sure you place these opt-in EVERYWHERE!
Time to wrap things up
Phew, this post was definitely information overload but, in a good way.
Today we learned:
- How to add personality to your website.
- How to walk your viewers through your website as new born babies.
- Free valuable content is the key to your success.
- How to build trust.
- How to give your visitors proof.
- How to stay connected with your visitors once they leave your website.
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