When I first starting blogging I was focusing on posting my content everywhere, Twitter, Facebook, Instagram, Pinterest. Now my main focus is Pinterest only. My first month blogging I quickly noticed that majority of my traffic was coming from Pinterest. (like 99.9% of my traffic) When I caught on to this, I spent hours on top of hours studying the way the platform works. After my first month blogging, I was sitting at only 77 monthly viewers on Pinterest. 30 days later after using these key strategies below, I managed to skyrocket my monthly viewers up to 17,000. Now (a month later) I’ve jumped up even higher to 90,000+ monthly viewers.
And get this….I made it happen with only 165 followers!
Yes, you do have to pin a lot more than usual however, that’s only half the job. The key is to pin a lot of pinable pins. What are pinable pins you might ask? Pinable pins are the ones that almost always go viral! Below I show you how you can do exactly what I did.
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Pinterest Friendly Photos + Strategy
Yes, Pinterest is a search engine however, it is extremely superficial. With that being said, I recommend that your profile picture along with all of your pins to be top quality. (https://www.canva.com/ is so clutch for this!)
So, what exactly are pinable pins? Vertical tall pins that are easier to notice and stand out. I’m not sure why this is yet but, the smaller horizontal pins don’t do as well. You want your dimensions to be 740px wide and 1102px height.
What I’ve recently found that has brought me a ton of traffic (enough to knock me up to 90,000+ monthly viewers in 39 days) is making at least 3 different pins for each post. These pins are different in text and design however, the text generally means the same thing, I just switch up the wording a bit. Here’s a small example below:
I know it may seem like a lot of work but it’s totally worth it. Eventually you’ll notice a major jump in your analytics on Pinterest and your blog. Think about this, you’ll be getting 3x the exposure than if you were to just upload 1 photo. Canva and PicMonkey are my two favorite sites to use for photo editing. I started out using both because they work great but lately I’ve gravitated more towards Canva being that they already have pre-made Pinterest templates.
Have you noticed that some pins have a bold title attached to them while others have just a description? The pins that have a bold title are called Rich Pins. When you have rich pins, which I highly recommend you get. Pinterest will have your pin description under all your pins.
Pinterest has an algorithm very similar to Instagram in the sense of how the pins show up on your feed. If you scroll down your Pinterest feed, you’ll most likely notice that all of the pins are generally talking about the same things. For an example, if you’ve recently clicked on a pin titled “How To Smash Your Goals Effectively” your feed will adjust to what it thinks you want to see. This is a win-win for both you and Pinterest creators. It keeps people using Pinterest as well as giving the reader more valuable content.
To be sure that your pins generate on other peoples feed when they’re searching for something similar to your topic, SEO is the way to go. The first step to SEO-ing your pins is creating a business account, then setting up rich pins.
After you set up rich pins, I highly recommend using photos that relate to your content as well as putting text over your pins to ensure that your readers know exactly what your content’s about before clicking on your pin. In order to use Pinterest SEO to the fullest, I also recommend using key words in your board descriptions, pin descriptions, and photo names.
Automation + Tailwind
Automation is a major must to driving traffic to your blog. I personally utilize Tailwind to automate all of my pins. Tailwind, is a service that helps you schedule your pins. It has very similar analytics to Pinterest which I find amazing being that it also post for me in my sleep! It get’s the job done A-Okay! What I personally love most about Tailwind, (and I think you will too) is that it generates a smart schedule based strictly off the times that your engagement is at it’s peek.
I take one day out the week, every week to schedule all of my pins for the week. I recommend scheduling at least 30 pins a day to start. I’m currently fluctuating between 30-60 pins a day just to test out a few things with my analytics. However, do what you feel works best for you. I do want to let you know that I owe most of my growth success to Tailwind. I noticed a major difference in my viewers when I switched to automation. Click here to sign up for Tailwind and get $15 off your first month!
One last tip
Being that you’re setting yourself up for success with these amazing tips, some of your pins are likely to go viral fast. When this happens, you want to make sure you’re ready. Click here to receive a free detailed guide to turning your readers into buyers.
A great thing to do would be to go back through all of your old content to make sure your photos are top notch as well as your content. And, I highly recommend creating new pinable images for your old content to keep them relevant. You don’t want them sitting there getting dusty. Bring life to them again.
If you’re ready to buckle down and get serious about driving traffic to your Pinterest and business, click here to download your free eBook “The Entrepreneurs Guide to Pinterest” Click Me